When you are in the market for car insurance, whether it be for a renewal or if you're just interested in changing companies, car insurance quotes can a be really useful tool. The ability to shop for car insurance without having to commit too much to anyone plan has definite perks for the consumer, and enables them the freedom to make the best decision while simultaneously and continuously forcing competitive rates from leading companies.
Since the big car insurance companies today control the market in much the same way they have for decades, by being familiar brand names with big advertising campaigns, it is useful for the smaller companies to invent ways to pull the public's attention to them by offering free quotes, or buying incentives or other promotional bonuses.
For instance, in the 2000's the car insurance company Progressive came onto the scene and made them selves famous on almost entirely their online tool that offered people leading competitor's rate quotes alongside their own. It was extremely effective, because people admired their honestly and straightforward approach.
Once the online car insurance quote was seen as a successful endeavor, every company started employing the method. Now every insurance vendor that has a website also has an online insurance quote tool, because if they didn't no one would choose their business no matter how low their rates were.
What most of these car insurance companies have no doubt discovered, once the general public experiences the benefits of a commodity, nothing is the same again. We only wish to have it and nothing else, and we refuse to let go of it until some other bright, shiny object comes along.
This is mainly the reason our society is in constant flux. As we learn to see things in new and different ways, out entire outlook of the world changes right along with our perspective. We always seem to look forward without every looking back.
This outlook is definitely a positive one, for if we became convinced that we had no power to change our lives and our surroundings, change would most surely halt right in front of our eyes, and that would be a sad day. In fact, I believe that complete halt is either impossible or leagues away from our current state of affairs.
Car insurance companies feel around the same way about change, in fact they thrive on it as well. Despite their consistent tendency to act the part of France during the Revolutionary war and move on something only after the initial storm is over, they all still had the brains to realize that the people, their customers, are in control. They survive and make their way in our commerce, and respect is due there I suppose.
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